Topic
Titles, headings, images, share previews, internal links and search intent: how pages explain themselves to people and search engines.
7 articles
No method guarantees an AI citation. Here is what AI search providers actually document, what you control, and how to write self-contained passages that serve readers and quote cleanly.
by Jordan LeeWhich og: and twitter: tags each platform reads, the share image sizes they document, how previews are cached and how to fix the most common preview problems.
by Emily ParkerEverything an image needs to be found, understood and fast: img markup, alt text, file names, formats, responsive sizes, dimensions and lazy loading done right.
by Emily ParkerOrphan pages get no internal links, so visitors and crawlers struggle to reach them. Here is how to find them reliably and decide what each one deserves.
by Emily ParkerHow to work out what a searcher wants, give every page one clear job, map queries to pages without cannibalization, and align title, headings, sections and calls to action.
by Jordan LeeWhich heading rules are documented and which are myths, how to nest H1–H3 for readers, screen readers and Google, and a step-by-step way to audit and fix a page outline.
by Jordan LeeHow Google handles duplicate pages, why ordinary duplication isn't a penalty, where duplicates come from, and how to choose and signal the canonical you want.
