Privacy

Reading articles

You can read every article without an account. We don't set analytics cookies unless you choose “Accept All” in the consent banner.

Using a free tool

When you run a check, the domain, optional brand name and market you enter are sent to aSERP, which performs the analysis. We set two strictly necessary cookies: an anonymous visitor identifier and a per-check receipt. They let only your browser view your result and help us apply fair-use limits. They are not used for advertising or analytics.

Analytics (optional)

If you choose “Accept All”, we load Google Analytics (when it is configured for this site), which measures the pages you view and how you engage with them (for example scrolling and outbound clicks) using Google Analytics cookies. Advertising storage stays off. We also record anonymous events such as “tool link clicked” together with the placement of the link; these contain no personal data, inputs or results.

If you choose “Accept All”, we also load Microsoft Clarity (when it is configured for this site), which records how pages are used (clicks, scrolling and mouse movement) as heatmaps and session recordings, using Clarity cookies. What you type into forms is never recorded: Clarity masks every input field. Advertising storage stays off.

Nothing optional is loaded before you allow it. You can change or withdraw your choice at any time with “Privacy choices” at the bottom of every page; withdrawing removes the Google Analytics and Clarity cookies and reloads the page without analytics. Private previews, tool result identifiers and the personal links in our e-mails are never sent to analytics.

Contact form

When you send a message from the contact page, we receive your name, e-mail address, the topic and your message, and use them to answer you. The form is protected by Cloudflare Turnstile, which checks that a person is sending the message; Turnstile is not used for advertising or analytics.

Continuing to aSERP

aSERP is a separate product. When you follow a link to aSERP, aSERP's own privacy policy and terms apply.