Search Intent: One Page, One Purpose, and How to Map Queries to Pages
How to work out what a searcher wants, give every page one clear job, map queries to pages without cannibalization, and align title, headings, sections and calls to action.
Check whether a page's title, headings, sections and calls to action serve one clear purpose.
Compares each part of the page with its declared (or inferred) purpose using a disclosed similarity method, and treats homepages, directories, comparisons and resources according to their legitimate roles.
One page.
Pages are fetched politely by BacklnkBot, robots.txt is respected, and only public websites can be audited. Every finding shows the evidence it is based on and when it was measured.
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How to work out what a searcher wants, give every page one clear job, map queries to pages without cannibalization, and align title, headings, sections and calls to action.
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